BRANDING
Branding is not only about visibility, ubiquity and product attributes;
it is about kindling an emotional bond or dialogue with the user.
Creating a brand identity requires an in depth understanding of not only the products, its attributes and personality but also the experiences and relationships users will establish with them. A brand should be more than just well integrated graphic elements; it should involve the user with as many senses as possible.
it is about kindling an emotional bond or dialogue with the user.
Creating a brand identity requires an in depth understanding of not only the products, its attributes and personality but also the experiences and relationships users will establish with them. A brand should be more than just well integrated graphic elements; it should involve the user with as many senses as possible.
